Digital Communications & Social Media Specialist at Honolulu

Job Description

Digital Communications & Social Media Specialist 
Helps Company prepare for and manage issues through communications planning for Social Media channels.  Develops clear, concise and credible communications through Social Media channels. Serves as an important communications link between Senior Management and all other Company employees as well as customers.
 
Fundamental Responsibilities:
Manages, maintains and performs Social Media activities which includes:
* Developing and implementing strategic plan to grow social media audience for key demographics
* Strengthening the brand and engaging our community in Social Media by producing creative and compelling content for all Social Media accounts.
* Writing clear, compelling communications through Social Media channels, such as but not limited to Facebook, Twitter and YouTube.
* Organizing or supporting community relations events and activities, including coordination of promotional efforts through Social Media for such initiatives.
* Developing and implementing Disaster Preparedness and Outage Communications Plan through Social Media.
* Maintaining consistent company voice and brand through Social Media channels.
* Monitoring Social Media accounts 24/7 and adhering to the Service Level Agreements (SLAs) agreed upon.
* Creating and maintaining process documentation for Social Media
* Providing guidance and expertise to Human Resources and additional internal customers that may have been granted access to use Social Media channels for their business needs, such as LinkedIn for recruiting purposes.
* Updates and maintains content for designated sections on Company website(s). Serves as backup to Online Communications Administrator when necessary.
* Works with internal departments to research and develop key issue communications for Social Media. Responds to any customer issue that comes through Social Media channels. Available to handle crisis situations through Social Media.
* Monitors and prepares reports to update internal staff on Social Media usage statistics and metrics. Prepares updates on Social Media progress and advancements for senior management and internal employees.  
* Researches and implements new Social Media technology as necessary. Attends Social Media related events to manage relationships and build community support for efforts through this channel.
* Provides a full range of internal and external communications and consultative service related to Social Media to departments, HEI and its affiliate companies. 
* Performs other duties as assigned.
 
 
TO APPLY for this job, please visit us at: careers.heco.com and login to your iRecruitment account, or call our employment hotline at: (808) 543-4611. HECO is an equal employment opportunity and affirmative action employer. We actively seek diversity among our employees. We do not discriminate on the basis of age, race, color, religion, gender/sex, national origin, ancestry, disability, marital status, arrest and court record, sexual orientation, veteran status, or other protected categories in accordance with state and federal laws.

Job Requirements

Knowledge Requirements:
* Working knowledge in communications, journalism and/or public relations.
* Technical knowledge in online communications/information dissemination techniques.
* Working knowledge of issues facing Company and industry.
* Technical knowledge of print and online production, including layout and design principles and techniques. 
* Technical knowledge of communications technology, including computers and related software applications.  Working knowledge of web design and desktop publishing applications.
* Working knowledge of Company operations; Working understanding of utility industry operations; Basic familiarity with varying communities the Company serves.
* Basic knowledge of local news media structures.
* Basic knowledge of federal, state, economic, business and political climates.
* Basic knowledge of and ability to apply good photographic techniques. 
 
Skills Requirements:
* Excellent oral, facilitation and presentation skills, including ability to think on ones feet and respond to media and customer inquiries in clear, credible and concise terms.
* Excellent writing skills.  Ability to write in a clear, concise and interesting manner. 
* Ability to conceptualize new ideas quickly.
* Ability to translate complex issues into terms understandable by a broad range of audiences.
* Ability to remain flexible in a demanding work environment and adapt to rapidly changing priorities.
* Analytical and conceptual skills to assess issues, to recommend proper actions and to coordinate/follow through on implementation of details.
* Demonstrates strong initiative and ability to work with minimal supervision.
* Strong organizational and project management skills to handle many concurrent projects and programs.
* Ability to work well with people at all levels and from diverse departments in the company.  Ability to work collaboratively as a member of a team.
* Ability to handle difficult and/or sensitive issues while using tact, courtesy and discretion.
* Ability to act as a liaison between Senior Management and other employees in the Company.
 
Experience Requirements:
* Bachelors degree in Communications, Marketing or 5-7 years equivalent experience in related field.
* Experience working with various Social Media platforms required.
* Experience with HTML and web page development highly desirable.
* Multiple (5+) years of related business experience, preferably in marketing, corporate communications, public relations or as a professional journalist, with an emphasis on experience in writing and issues analysis and management, including management of issues in politically sensitive environments or complex organizations

Country: USA, State: Hawaii, City: Honolulu, Company: Hawaiian Electric Company.